Bounce Rate Is Your Problem ? Good Ways To Decrease Your Bounce Rate

What is bounce Rate ?

Bounce Rate is most impotent factor for any website owner. Bounce rate basically tells you the percentage of  your visitor gone away after landing on your page.  ex: they just visit only one page of your website and gone away without going to second page. A bounce rate can be occurred by several reasons-

1. visitor hit back button of his browser

2. the visitor closed his browser

3.the visitor clicks on of your ads

4. visitor clicks on external links of your website and gone away

5.visitor entered  a new website

All the above action would cause the visitor to leave your website. if he did any action after arriving at your website it will counted as bounce rate. formula of finding bounce rate on your website is -

Bounce Rate= visits that left after one page /  total no of visits

EX:  suppose in November your website received 100000 visit in which 60000 bounce after visiting at one page of your website. then your bounce rate for November month is 60000 divided by 100000 which is equal to 0.6%. remember most impotent thing you can calculate bounce rate for whole website or for specific page.

The lower bouncer rate of your website the better is it. that means visitor are getting engaged with your content and design they all are visiting 2nd or 3rd page of your website.

You able to know your Bounce Rate By Using A very Popular tool which is offer By Big G(Google) Google analytics.

Now is good introduction  to bounce rate what is it? now lets talk about how can we decrease bounce rate of website. also bounce rate is considered by search engines if your bounce rate is low that means your content are good enough to engage your visitors.

some tips that you can use for decreasing your bounce rate-

1- Poor Navigation-

if your website have poor navigation your visitor cant able to understand it how can they reach to their destination they simple shut down your site.  how to make good navigation bar -

1. make your nevigation bar simple and easily understandable

2. make you navigation bar keep in mind your visitor able to reach at their destination between 2 or 3 click

3. use user friendly colors at the time of making your navigation bar

4. use breadcrumbs

5.use dynamic navigation etc.

2- look n feel or layout of your website

make your website layout user friendly show user can easily able to understand it or easily navigate through. check for broken links, content layout, spelling and grammar of your content. try to make your website look professional not like scrap website.

3- product price is too high

if you are selling a product on your website and price of your product is too high then just try to make it less then your competitors. if you cant make it less then provide some other value product with your product to make your product price higher. or you can do little experiment just don’t mention your product price on your landing page.

4-poorly targeted keywords

it takes to much time to choose right keyword and then write and rank for that keywords. the chance of you get right kws in first attempt is very slim. do analysis on your keywords and which have  poor performance try to modify it.

5- insufficient product information

If your website is selling product then remember FSDI ( feature, specification, description, images).  Include all this in your product selling page write good feature about your product, specify your product, write  good description for your product which includes your kws.

6- presentation

Even the very comprehensive and well priced product can preform poorly if the all information about product is hidden and user can not able to see it. so make small presentation on your product and upload it on your sells page.

7- external links

Be careful at the time of putting links on your page because your are providing a option to move your visitor to another site . if you want to put links in your page then make sure they open in new tab.

8- Page Performance

check your loading time of your website in all popular browser and try to  make your website loading time less. because when your website tacks too much time for open then visitor is going to close your site. you can use this WebSiteOptimization tool to check your website loading time.

9- Page looks

check hows your website look in different browser. and how many browsers able to open your website  properly. you can check this by using BrowserShots tool.